Checkout Page Best Practices
A checkout page is the foremost vital part of any e-commerce website. Getting customer's attention with a stylish landing page is nice but just because they add an item to their cart doesn't imply you have the sale. The reality is that if your checkout page is not up to the most recent standards there's a good chance your customer is going to abandon you.
WHAT LEADS TO ABANDONED CARTS?
Major factors that lead consumers to abandon their carts:
- Shipping costs
- High purchase costs
- Lack of payment options
- Lack of credibility
- Estimated shipping time
- Complicated checkout process
Avoid compulsory registration at the checkout for your business. By removing this forced registration, you are creating a simpler path for your customers to follow and ensuring that anyone can complete their purchase
- Remove Unneeded Fields
- Provide Inline Validation/Real-Time Error Notifications
- Field Arrangement and Auto-fill
KEEP ON PATH
- Remove distractions
- Remove all navigation
- Use CTA’s that standout
The way customers interact with the shopping cart is becoming more and more complicated as are the features they expect.
MAKE IT CLEAR WHEN THEY ADD ITEMS TO THE CART
When your customer adds items to their cart it’s obvious and they know it's happened. In many cases, if a customer doesn't know they’ve added the product, they might add items twice leading to issues at checkout.
UTILISE PERSISTENT CARTS
Persistent carts help to retain customers who take their time to complete a purchase, this feature can keep leads hot for days while they finally decide.
DISPLAY CART CONTENTS CLEARLY
Make sure that it’s easy for customers to understand what they have added and what the final cost of their purchase.
PROVIDE ACCURATE ESTIMATES FOR COSTS AND TIMES
Give your customers the best approximation of when their shipment will arrive. It's also good to include a feature where customers can enter the date of delivery.
Free shipping, many customers appreciate that gesture and it can do a lot to push a customer over the edge and complete a purchase.
Customers like variety and options when it comes to paying for their purchases and e-commerce is no exception.
- Digital wallets
- Local payments